RESULTS
Transaction Abuse Defense helps Hibbett Sports allow real customers—not bots—to purchase its products. This shifts the focus from blocking bots to allowing humans through, providing a seamless customer experience. More customers continue to browse and shop on the website, resulting in increased average cart size.
HUMAN helped Hibbett Sports securely launch its e-commerce business and protect its hype sale revenue. The company is able to save on operational costs, maintain optimal web application performance, and improve customer loyalty.