As a leading global retail brand with multiple brand properties, the retailer found itself under constant attack from malicious bots and sophisticated botnets. The unpredictable and ever-changing attacks often came from tens of thousands of IP addresses and thousands of virtual and physical machines or browsers across the globe.

Previously, the retailer had used a solution that generated too many false positives, which prevented real customers from shopping. To make matters worse, the previous solution was tied to a specific content delivery network (CDN) and could only be deployed over a specific infrastructure. This prevented the retailer from creating a resilient and diversified CDN infrastructure. The CDN product provided basic filtering capabilities and effectively stopped volumetric attacks like DDoS, but fell short when it came to stopping sophisticated bots targeting business logic.

The retailer then attempted to use in-house tools to tackle the bot problem. As the scope and diversity of advanced bot attacks grew, this became too expensive, time-consuming and technically challenging.